Don’t be a sloppy blogger. You can be as haphazard as you like behind the scenes, but where the post is concerned you want to come across as professional and, above all, understandable. I know it’s tedious, but revise your post a couple of times and proofread everything a little while after you’ve written it so you’re coming back to the content ‘cold’.
- Revisit old blog posts and see if you can word them better. Update them by removing dead links, fixing spelling errors and things that have changed since you first wrote the post.
- Spend a bit of time choosing a theme you like and stick with it until such time that necessity says you change. For example, you may decide to add Google Ads and extra widgets, meaning your existing theme is not really any longer adequate to house them all effectively.
- If you feel so inclined, constantly revise and customise your template (XML, HTML, CSS) to your own tastes. Personally, I tend to be a perfectionist when it comes to this – I’m not happy until my blog looks right. Just remember, though, that the posts are the most important thing and the theme should be chosen around this.
- Once in a while, really go to town on something. Some might say you should do this in every post you make, but in reality it’s extremely difficult. Once a month, really research something and attempt to cram as much interesting information in there as possible. Use these as your reference posts, the pinnacle of your blogging talents. Mention them to friends and online buddies who’ll see your post and say “wow, that’s really good,” hopefully dropping one or two comments and bookmarking your site before they leave.
- Garnering attention is important, but you want to be careful not to overdo things. Promote your blog in moderation and limit your posts to one per forum – usually that will do, but the odd bump is not out of the question.